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With an experience-driven approach to strategy, design, and interiors, we create hospitality-driven destinations that are unique to both place and purpose. 

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WE ILLUSTRATE NEW IDEAS.

Working with entrepreneurs and restauranteurs, we define the guest experience of an environment through design & strategy consulting. Our services showcase a project vision, clarify scope, and set the tone and foundation.

WE RE-IMAGINE VACANT REAL ESTATE.

We imagine what can be, working with developers to create hospitality-driven concepts that transform underutilized real estate into new destinations.

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01

Strategy

Defining the Guest Experience.

We work with clients and partners to create and refine ideas for new hospitality destinations. Using our client’s goals and story, we create a strategy for the guest experience based on a crafted brand scripture.


Services

• Design Strategy & Story Positioning

• Brand Anchors

• Experience Foundation Document

• Naming

• Guest Journey Mapping & Touchpoints

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02

Concept

The Big Picture at 30,000 Feet.

Working collaboratively with our clients, Draftsman develops a conceptual foundation for spaces and environments, translating ideas into a distinctive concept that acts as the framework for a project.


Services: 

• Brand Creation

• Concept Art & Illustrations

• Conceptual Space Planning

• Investor Pitch Decks

• Feasibility Studies

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03

Interiors

Design, Details, Real Life.

Driven by a multifaceted understanding of place, Draftsman provides the design and creative guidance for pulling a common thread through every touchpoint of an environment through construction and beyond.


Services: 

• Space Planning

• Renderings & Illustrations

• Design Details

• Material, Lighting, & Fixture Specifications

• Custom Millwork, Furniture & Lighting Design

• Interior Construction Documents