Through a multi-faceted approach, we ask the following questions:

Design

How should guests feel in the environment?

What world are we creating for them to participate in?

How will guests interact with the space?


real estate

How do we maximize our effective use of a space?

How can we use an underutilized building?

What kind of/how much space do we even need?


brand

What is the foundation of the experience?

How will the experience be known and remembered?